Television

Dettol topples Trivago from top spot in BARC week 2 of 2019

Trivago went to third position.

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MUMBAI: The Broadcast Audience Research Council (BARC) India has released its data for top advertisers and brands for week 2 of 2019.

The data reflects top 10 advertiser and brands across genre on Indian television (U+R): 2+ Individuals demonstrating ads that were inserted the most from 5 January to 11 January 2019.

Top Advertisers:

Hindustan Unilever Ltd is still holding strong to the top advertiser spot. The owner of a vast product portfolio, including foods, beverages, cleaning agents, personal care products led the game with 120788 insertions.

The maker of products like Dettol, Veet, Durex condoms, Strepsils, Air Wick, and Harpic, Reckitt Benckiser Ltd, has also maintained its last week position in the second spot with 114626 insertions. ITC, too, has once again ranked third as it made 44191 insertions in week 2.

Procter & Gamble and Ponds India stood fourth and fifth, just like the last week, with 33604 and 28427 insertions, respectively.

Top Brands:

Dettol Liquid Soap made a fresh entry onto the top spot in the brands' category with 16819 insertions in week 2 of 2019. Dettol Toilet Soaps stepped up from the fourth position of the last week to rank second in the list with 11394 insertions.

Trivago, which was maintaining the top position for past several weeks, slipped to the third position in the second week with 9929 insertions.

Santoor Sandal and Turmeric came in fourth with 9879 insertions followed by PolicyBazaar.com with 9841 insertions. 

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