News Broadcasting
NDTV appoints Sachin Malhotra as National Revenue Head – Hindi Cluster
Seasoned sales leader takes charge as broadcaster sharpens its Hindi market push
New Delhi: NDTV has handed the revenue reins of its Hindi cluster to Sachin Malhotra, betting on a battle-hardened sales strategist to turbocharge growth in a fiercely contested ad market.
Malhotra steps in as national revenue head for the NDTV Hindi cluster after more than three years within the network, where he most recently served as north branch head. Before that, he led revenue as region head for NDTV 24×7, building advertiser relationships and regional heft.
A media veteran with nearly three decades in the business, Malhotra’s résumé cuts across some of India’s biggest media houses. At Bennett, Coleman & Co. (Times Group), he handled key accounts as general manager, shaping client partnerships in a brutally competitive phase for media sales. Earlier stints include senior leadership roles at The Walt Disney Company’s youth cluster and 9X Media, where he worked on expansion, brand positioning and new business pipelines.
Known as a sharp market-reader with a nose for opportunity, Malhotra has built a career on scaling revenues, opening categories and pushing sales teams to outpace targets. His elevation comes as Hindi news and entertainment channels wrestle for ad spends amid fragmenting audiences and digital disruption.
For NDTV, the play is clear: press harder on Hindi, deepen client ties and chase growth at speed. For Malhotra, it is another high-stakes innings in a long revenue marathon — and the scoreboard is already ticking.
News Broadcasting
News18 India launches Command Centre war explainer with Arya
New show shifts from debates to decoding global conflicts and impacts
MUMBAI: News18 India has rolled out a new war-focused programme, Command Centre, featuring Gaurav Arya, as it looks to offer viewers a sharper, more grounded take on global conflicts amid rising tensions in West Asia.
Positioned as an “insider war room”, the show moves away from conventional panel debates and instead focuses on explaining military developments, decoding strategy and connecting global events to their everyday impact, from fuel prices to economic shifts.
The format leans heavily on visuals and data. The studio has been designed like a command hub, complete with large LED war maps, real-time graphics and an alert system to track developments as they unfold.
At the centre of it all is Arya, who brings his military background to simplify complex war strategies for viewers. His signature line, “Seedhi baat samjhiye”, anchors the show’s promise of clarity over noise.
News18 India managing editor Jyoti Kamal said, “Command Centre, featuring Major Gaurav Arya is designed to deliver accurate insights and a clear perspective on how evolving conflicts impact everyday life, from household budgets to national security. With expert voices analysing every development in real time, the show goes beyond headlines to decode what’s happening now, what it means, and what could come next.”
Echoing the intent, Gaurav Arya added, “In times of war, confusion is the biggest threat. With News18 India’s Command Centre, we are bringing viewers inside the war room, decoding strategies, tracking every escalation, and explaining, in the simplest terms, what it means for India and for every household. Seedhi baat samjhiye, this is where you understand not just what is happening, but what happens next.”
The weekday show will air in the afternoon slot and will also feature Gaurav Shukla, adding to its editorial depth.
With its mix of analysis, visuals and a clear focus on impact, the show reflects a broader shift in news consumption. Viewers are no longer just watching events unfold, they are looking to understand what those events mean for them.
