NDTV appoints Sachin Malhotra as National Revenue Head – Hindi Cluster

New Delhi: NDTV has handed the revenue reins of its Hindi cluster to Sachin Malhotra, betting on a battle-hardened sales strategist to turbocharge growth in a fiercely contested ad market.

Malhotra steps in as national revenue head for the NDTV Hindi cluster after more than three years within the network, where he most recently served as north branch head. Before that, he led revenue as region head for NDTV 24×7, building advertiser relationships and regional heft.

A media veteran with nearly three decades in the business, Malhotra’s résumé cuts across some of India’s biggest media houses. At Bennett, Coleman & Co. (Times Group), he handled key accounts as general manager, shaping client partnerships in a brutally competitive phase for media sales. Earlier stints include senior leadership roles at The Walt Disney Company’s youth cluster and 9X Media, where he worked on expansion, brand positioning and new business pipelines.

Known as a sharp market-reader with a nose for opportunity, Malhotra has built a career on scaling revenues, opening categories and pushing sales teams to outpace targets. His elevation comes as Hindi news and entertainment channels wrestle for ad spends amid fragmenting audiences and digital disruption.

For NDTV, the play is clear: press harder on Hindi, deepen client ties and chase growth at speed. For Malhotra, it is another high-stakes innings in a long revenue marathon — and the scoreboard is already ticking.