Brands
Gaurav Taneja’s Beast Life brand stuns fans with ‘World’s First Protein Condom’
Fitness mogul causes a social media stir with a bizarre new gym-to-bedroom crossover
NEW DELHI: The fitness world is currently doing a double-take following a series of provocative social media posts from Beast Life, the supplement brand spearheaded by popular YouTuber Gaurav Taneja, also known as Flying Beast. In a move that has left followers both baffled and amused, the company has teased the launch of what it calls the “world’s first protein condom.”
Promoted with the high-octane energy typical of the bodybuilding community, the marketing campaign encourages users to “upgrade your night performance” and bring “beast mode” into the bedroom. The sleek packaging and bold claims suggest a strange fusion of sports nutrition and sexual wellness, though the specific biological benefits of applying whey to a contraceptive remain, understandably, unexplained.
Industry experts and savvy social media users have been quick to flex their logic, pointing out that the timing is highly suspicious. With April Fools’ Day just around the corner, the consensus is that this is a classic “shock and awe” marketing prank. Scientifically, the concept carries little weight; protein is designed for muscle repair via ingestion, and introducing organic compounds to latex could potentially compromise the product’s safety and hygiene.
The internet has already been flooded with “gainz” jokes, with users jokingly asking if the new range will be available in “Chocolate Peanut Butter” or “Cookies and Cream” flavours.
Gaurav Taneja is no stranger to bold publicity stunts, having recently made headlines for a high-stakes “lab test challenge” regarding his protein quality. Whether this latest stunt is a genuine pivot into the wellness market or a clever bit of digital performance art, it has certainly succeeded in getting the brand trending across major platforms.
As the clock ticks down to April 1st, the public is waiting to see if Beast Life will actually deliver on this meaty promise or if the whole affair is simply a well-timed exercise in viral brand building.
Brands
UK’s OnlyFans seeks US investor at $3bn valuation after owner’s death
The adult video platform is seeking stability after the death of its billionaire owner
LONDON: OnlyFans is looking for a new partner. The London-based adult video platform is in advanced talks to sell a minority stake of less than 20 per cent to Architect Capital, a San Francisco-based investment firm, in a deal that would value the business at more than $3bn (£2.2bn).
The move is driven by an urgent need for stability. Leonid Radvinsky, the Ukrainian-American billionaire who owned OnlyFans, died of cancer last month at the age of 43, leaving the future of one of Britain’s most profitable privately held businesses suddenly uncertain.
The choice of Architect Capital is not arbitrary. The firm has deep expertise in financial services, which aligns neatly with OnlyFans’ ambitions to offer banking products to its creators, many of whom have long struggled to access basic financial services because of the nature of their work.
The numbers behind OnlyFans are, by any measure, staggering. The platform posted revenues of $1.4bn in the year to 30th November 2024, with a pre-tax profit of $684m, up four per cent on the prior year. Payments to creators totalled $7.2bn over the same period, a rise of nearly ten per cent. Radvinsky personally collected $701m in dividends from the business in 2024 alone, on top of more than $1bn in such payments he had already received. The platform, run through its parent company Felix International, hosts 4.6m creator accounts, with performers keeping 80 per cent of subscription proceeds and the platform pocketing the remaining 20 per cent. It has 377m fan accounts in total.
The current minority stake talks represent a notable scaling back of ambitions. In January, OnlyFans was reported to be in discussions with Architect about selling a majority stake of 60 per cent. Before that, the company had explored a sale to a consortium led by Forest Road Company, a Los Angeles-based investment firm. Neither deal materialised.
OnlyFans has built an enormously lucrative business on content that mainstream finance has long refused to touch. Now, with its owner gone and a $3bn valuation on the table, it is looking for the kind of respectable institutional backing that might finally persuade the banks to take its calls.
