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Deepshikha Ghosh appointed Chief Content Officer, Digital at The Indian Express
Veteran journalist with 20 years at NDTV joins to strengthen digital-first strategy.
MUMBAI: Deepshikha Ghosh just traded one newsroom for another because when you’ve spent two decades mastering the digital news game, even The Indian Express wants you to rewrite its next chapter. Deepshikha Ghosh has been appointed Chief Content Officer, Digital at The Indian Express, effective 24 March 2026. The move brings a seasoned digital journalist with two decades of experience at NDTV to lead content strategy, digital journalism and audience engagement across the group’s online platforms.
Ghosh, who most recently served as Managing Editor at NDTV Convergence, is widely respected for her sharp editorial instincts in Indian politics, governance and legal policy. She has anchored major national stories from landmark Supreme Court verdicts to critical geopolitical developments blending traditional reporting rigour with a digital-native approach.
A graduate in Journalism from GGSIP University, she combines strong on-ground experience with a deep understanding of evolving audience behaviour and fast-paced online news dynamics. Her appointment is seen as a strategic step to accelerate The Indian Express’s “digital-first” vision.
In an industry where the news cycle never sleeps, The Indian Express has brought in a journalist who knows exactly how to keep the story moving ensuring that even in the digital age, quality journalism remains front and centre.
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Coca-cola launches ‘Har Meal Aaaah’ campaign with Mamitha Baiju
Hyperlocal film turns parotta into ‘Parotaaaaaah’ to celebrate meal moments
MUMBAI: One sip, one sound and suddenly, every meal gets its moment. Coca-cola has unveiled its latest campaign, ‘Har Meal Aaaah’, aiming to turn everyday dining into something a little more memorable and a lot more refreshing. Fronted by Mamitha Baiju, the campaign leans into Coca-cola’s iconic “Aaaah” mnemonic that unmistakable expression after the first sip reimagining it as a cultural thread that ties together food, flavour and feeling across regions. The film, rooted in Tamil Nadu’s culinary culture, spotlights the beloved parotta, playfully stretching it into “Parotaaaaaah” to capture the joy of the perfect pairing.
Conceptualised by Ogilvy and extended regionally by Studio X, the campaign blends local insight with global brand cues. It reflects Coca-cola’s ongoing strategy of embedding itself into everyday rituals, this time, not through grand occasions, but through the quiet, familiar moments around food.
The idea is simple but sharply executed: position Coca-cola not as an add-on, but as an essential companion to meals. By tapping into hyperlocal food habits while retaining a universally recognisable brand cue, the campaign aims to deepen emotional recall across diverse audiences.
Early traction suggests the approach is resonating. The campaign has already sparked organic engagement online, with memes and user reactions amplifying its reach proof that sometimes, the smallest ideas travel the furthest.
At a time when brands are competing for attention in increasingly fragmented markets, ‘Har Meal Aaaah’ takes a different route zooming in rather than out. Because in the end, Coca-Cola’s bet is clear: if you can own the moment after the first sip, you can own the meal.
