Sports
JK Tyre-WIAA Women’s Car Rally to Valley 2026 flagged off in Mumbai
Over 200 women take part in TSD-format event promoting road safety and empowerment.
MUMBAI: The JK Tyre-WIAA Women’s Car Rally to Valley just revved up with a powerful message because when women take the wheel for a cause, even the hills start cheering them on. The eighth edition of the JK Tyre-WIAA Women’s Car Rally to Valley 2026 was flagged off today from the NSCI in Mumbai in a vibrant ceremony that blended festive energy with a strong social purpose. Flagged off by Nitin Dossa, Chairman of the Western India Automobile Association (WIAA), along with JK Tyre officials, the rally saw over 200 women participants set off in vehicles decorated around themes of women empowerment, cancer awareness, gender equality and more.
Dressed in themed attire and cheered on by families and supporters, the participants embarked on a 125 km journey to the Novotel Imagicaa hotel in Khopoli using the Time-Speed-Distance (TSD) format. Unlike traditional races, the TSD format emphasises precision, consistency and teamwork over raw speed, testing both driving skill and strategic pacing on Mumbai’s hilly roads.
JK Tyre & Industries director of sales & marketing Srinivasu Allaphan said, “For over a decade, we have been committed to encouraging women’s participation in motorsport, and the JK Tyre–WIAA Women’s Car Rally to Valley stands as a testament to that vision. Now a marquee event, the rally celebrates the spirit of motorsport while championing important social causes.”
Organised by the 107-year-old Western India Automobile Association (WIAA), the rally has evolved into a vibrant platform for womanhood, resilience and road safety awareness. This year’s edition carried forward the spirit of global campaigns like #CommitToLife and #BeSafeBeStrong.
In a country where roads can test both skill and patience, this rally isn’t just about reaching the finish line, it’s about women taking the wheel, raising voices, and proving that when it comes to safety and empowerment, every kilometre counts.
Sports
Origen Realty appoints Poulomi Ray as Chief Marketing Officer
Seasoned marketer with nearly two decades’ experience to drive brand strategy for upcoming Gurgaon integrated development.
MUMBAI: Origen Realty has just laid the perfect foundation for its next big chapter and this time the blueprint comes with a marketing masterstroke. The real estate developer has appointed Poulomi Ray as its new chief marketing officer. With close to two decades of experience shaping high-impact brand narratives across the sector, Poulomi brings deep expertise in consumer insights, market evolution and strategic storytelling to the role.
She will lead the company’s overall marketing and brand direction, focusing on visibility, differentiation and market engagement as Origen Realty advances its integrated development plans in Gurgaon, to be rolled out in multiple phases.
Origen Realty has a legacy of 3 plys decades in the construction business and is now entering a fresh phase of growth with this large-scale project.
Commenting on the appointment, Origen Realty Management said, “Poulomi’s appointment aligns with our focus on building a strong, future-facing brand. Her ability to combine strategy with execution will be instrumental as we take the next steps in our journey.”
Poulomi Ray added, “I am incredibly excited to be part of the core leadership team of Origen Realty. The foundation of the brand is built on a legacy of 3 plus decades in the construction business. Now, as we embark on a new journey of an integrated development in Gurgaon in a few phases, I look forward to contributing to the company’s growth through cutting-edge marketing strategies and tech integrations.”
Poulomi previously held key marketing roles at Signature Global, DLF Limited, Paras Buildtech, MGM International USA and Hilton Hotels, among others.
In the competitive real estate landscape, where every project needs a compelling story, Origen Realty has chosen a leader who knows how to build more than just structures, she builds lasting brand connections. With Poulomi at the helm, the company’s Gurgaon vision is set to rise with sharper focus, stronger visibility and a fresh narrative that buyers will remember long after the keys are handed over.
