MAM
JK Tyre shifts into top gear as Indian Racing Festival hits the North-East
MUMBAI: The sound of screeching tyres is about to echo through the hills as JK Tyre & Industries, India’s leading tyre manufacturer and motorsports trailblazer, flags off its “JK Tyre powered Indian Racing Festival, a carnival of Total Control” in the North-East. Scheduled from 12th to 22nd April, the adrenaline-fuelled tour will race across Kohima, Aizawl, Shillong, Guwahati, and Gangtok turning winding mountain roads into thrilling motorsport runways.
With more than four decades of racing legacy, JK Tyre is going full throttle to bring professional motorsport closer to the people. And in the North-East, a region that hums with cultural vibrancy and adventure, the fit couldn’t be more perfect.
Speaking about the upcoming tour, JK Tyre & Industries director for sales & marketing Srinivasu Allaphan said, “For JK Tyre, the North-East is not just a stronghold for our brand, but a region where our passion for adventure and performance truly resonates with the people. With this festival, we are deepening that engagement bringing adrenaline-driven experiences to the heart of the hills while also reinforcing our leadership in the market. We are especially grateful to the governments of the North-Eastern states for their unwavering support in helping us foster a thriving motorsport ecosystem in the region. The JK Tyre Powered Indian Racing Festival is a celebration of performance, innovation, and excitement values that define both our products and our long-term vision for this dynamic and culturally rich part of the country.”
Backed by the governments of the North-Eastern states, the tour aims to deepen JK Tyre’s emotional and commercial footprint in a region where the SUV segment and by extension, JK Tyre’s Levitas Ultra range rules the roads. The festival promises high-octane action with a thrilling lineup designed to get pulses racing. From International Formula 4 and Wolf cars roaring in straight from the Indian Racing Festival, to tyre-scorching drifting showcases in BMWs and Lexus machines, the adrenaline will be in full flow. Superbike stunt riders will defy gravity with jaw-dropping manoeuvres, while prodigious talents in Rotax Karting including nine-year-old speedsters will prove that age is no barrier to burning serious rubber on the track. Each city will play host to these dazzling displays of speed and skill, culminating in an experience that celebrates motorsport as lifestyle, entertainment, and aspiration.
This region isn’t new territory for JK Tyre. From its presence at Nagaland’s Hornbill Festival to the Orange Festival in Arunachal, the brand has long raced beyond the track nurturing grassroots talent, aligning with local culture, and steering community involvement.
And when the engines cool, the legacy still revs. JK Tyre’s influence has shaped the careers of motorsport giants like Narain Karthikeyan and Gaurav Gill, and its flagship JK Tyre National Racing Championship (JKNRC), now in its 28th year, remains the country’s most enduring racing event.
So, whether you’re a hardcore gearhead or a curious onlooker, this festival promises to be a pit stop like no other one where the scent of burning rubber blends with the mountain air, and the roar of engines harmonises with the rhythm of the hills.
Brands
Aptronix unveils ‘Big & Beyond’ campaign, opens largest store in Hyderabad
Naga Chaitanya, Sobhita front push as retailer expands premium Apple experience
HYDERABAD: Aptronix has rolled out its most ambitious brand push yet with the launch of the ‘Big & Beyond Aptronix’ campaign, alongside the opening of its largest retail store in India.
The campaign features actors Akkineni Naga Chaitanya and Sobhita Dhulipala as brand faces, signalling a sharper focus on aspirational, experience-led retail as the company scales its presence in the premium Apple ecosystem.
At the centre of the rollout is a new 8,000 sq. ft. flagship outlet at Sarath City Capital Mall, now the largest Aptronix store in the country and among the biggest Apple Premium Reseller formats in India. The space is designed to offer immersive product discovery, personalised guidance and integrated service support, positioning the store as more than just a point of sale.
The campaign itself leans into themes of scale, ambition and accessibility, aiming to connect with a younger, increasingly design-conscious generation of Apple users. By pairing celebrity appeal with in-store experience, Aptronix is looking to deepen emotional engagement while reinforcing its premium positioning.
A key pillar remains its ‘Limitless Aptronix Exchange’ programme, which offers customers simplified upgrade paths, transparent pricing and wider access to Apple devices. The initiative has been central to driving adoption by making high-end technology more approachable for a broader audience.
Premium Lifestyle and Fashion founder & owner Sutinder Singh said the new store reflects a long-held belief that Indian consumers should have access to the best Apple retail experience without compromise. He added that the campaign’s celebrity faces mirror the brand’s core values of elegance, ambition and confidence.
Aptronix CEO Meghna Singh said the ‘Big & Beyond’ theme reflects how the company operates, with a focus on building a best-in-class retail experience. She noted that the Hyderabad launch and the campaign together signal Aptronix’s intent to set new benchmarks in the category.
With this dual push of scale and storytelling, Aptronix is not just expanding its footprint but also redefining how premium tech retail is experienced in India.
