Brands
Mandar V Deo joins JK Tyre as India president
The 50-year-old engineer and MBA brings stints at Cummins and Exide Energy to one of India’s biggest tyre makers
JK Tyre & Industries has a new man at the wheel in India. The tyre giant has appointed Mandar V Deo as president, India, based in Delhi, where he will report to chairman and managing director Raghupati Singhania and managing director Anshuman Singhania.
Deo, 50, is no stranger to heavy industry. He brings over two decades of senior leadership experience, having navigated the corridors of Cummins Inc, Cummins India and Exide Energy Solutions. His academic firepower is equally formidable: a bachelor’s degree in mechanical engineering from Pune University, a master’s and a PhD from Pennsylvania State University, and an MBA from the Kelley School of Business at Indiana University.
Raghupati Singhania wasted little time signalling ambition. “I am confident that Deo will provide strong and adept leadership and steer JK Tyre on a new growth trajectory,” he said.
The company Deo inherits is no small operation. JK Tyre has a presence in over 105 countries across six continents, operates 11 manufacturing facilities, including nine in India and two in Mexico, and churns out over 35 million tyres a year. It is also part of the global RE100 initiative, targeting 100 per cent renewable electricity by 2050, and has rolled out smart tyre technology with tyre pressure monitoring systems. Its research and technology centre, the Raghupati Singhania Centre of Excellence in Mysore, anchors product development and testing.
With a PhD engineer at the helm and a growth mandate firmly in hand, JK Tyre has made clear it is not content to simply hold its road.
Brands
OPPO India rolls out Zindagi Ka Frame Wide Karo ahead of F33 launch
KL Rahul-led campaign spotlights real-life moments and front camera focus
NEW DELHI: OPPO India has unveiled its latest brand campaign, Zindagi Ka Frame Wide Karo, featuring KL Rahul, as it gears up for the launch of its upcoming F33 Series.
The campaign film, also starring content creator Satish Ray, captures the spirit of spontaneous moments and shared experiences, positioning the F33 as a front-camera-first device designed for real-life use. Set against a mountain trek backdrop, the narrative follows a group of friends whose getaway takes an unexpected turn when they run into Rahul, leading to a series of candid, unscripted moments.
Through humour and warmth, the film highlights how young consumers increasingly capture memories as they happen, without worrying about perfect framing or conditions. The storytelling underscores the device’s ability to handle wide-angle group selfies, durability in real-world scenarios and consistent performance across situations.
Sharing his experience, OPPO India brand ambassador KL Rahul said, “What I loved about this film is how real it feels. It’s not about posing or planning a perfect shot, these are the kind of moments we all live every day with friends.” He added that the device allows users to stay in the moment without worrying about the frame or performance.
Explaining the campaign thought, OPPO India head of communications Goldee Patnaik said the F series has built a reputation for durability and everyday reliability, and the F33 extends that strength into how users capture and share memories. He noted that selfies and group photos remain central to social interactions, making a dependable front camera a key focus.
Further elaborating on the idea, OPPO India head of digital marketing Sushant Vashistha said, “The idea behind ‘Zindagi ka frame wide karo’ is rooted in how young Indians experience life collectively, through friendships, fandom and shared moments.” He added that Rahul’s presence brings authenticity and relatability to the narrative.
The campaign will be rolled out across digital platforms, social media channels and video networks in the run-up to the F33 Series launch.
With this campaign, OPPO is leaning into a simple insight: life rarely fits neatly into a frame, and sometimes, the best moments are the ones that spill over.
