ITV News
Deepak Bhojwani exits SonyLIV
Advertising executive closes chapter after working on marquee properties from UEFA Champions League to Kaun Banega Crorepati
MUMBAI: Deepak Bhojwani has moved on from SonyLIV, drawing the curtain on an 18-month run that placed him at the centre of some of India’s most powerful television and streaming properties.
Bhojwani served as manager, content partnerships and ad sales at the streaming platform, where he handled more than 45 key accounts and worked closely with agencies to structure advertising deals and brand integrations across major intellectual properties.
The role brought him into the commercial engine room of premium content—from global sporting events such as the UEFA Champions League and major tennis tournaments to flagship Indian entertainment shows including Kaun Banega Crorepati, MasterChef India and Shark Tank India.
During his tenure, Bhojwani also secured key advertisers across marquee events such as the French Open and the Asia Cup, winning the platform’s quarterly “Customer Champion” recognition for exceeding revenue targets.
Before joining SonyLIV, Bhojwani held senior ad-sales and partnership roles across the digital and sports media ecosystem, including stints at Viacom18 Sports, Airtel Digital, Paytm, and OYO. His career spans more than a decade across category building, strategic partnerships, and B2B account growth.
Bhojwani described the stint as a demanding but formative phase that deepened his understanding of the content ecosystem, particularly the fast-evolving non-fiction and sports landscape.
The next destination remains undisclosed. But in an industry where content, commerce and advertising increasingly collide, the next chapter is unlikely to stay unwritten for long.
ITV News
Marico hands Pawan Agrawal charge of international business alongside CFO role
The consumer goods company restructures its global operations, with two regional heads now reporting to Agrawal and losing senior management personnel status from April 1st
MUMBAI: Marico Limited has given its group chief financial officer a bigger brief. The consumer goods company has elevated Pawan Agrawal to the dual role of group CFO and chief executive officer of its international business, effective April 1st, 2026, the company disclosed in an exchange filing on Wednesday.
The expanded mandate puts Agrawal in charge of Marico’s global operations across all markets, adding to his existing oversight of the company’s international business in Southeast Asia and Bangladesh. Two regional heads will now report directly to him: Binjit Kadakapcedlikayal, executive vice president for the Middle East and North Africa, and Ryan Bartram, managing director of Marico South Africa. As a result of the restructuring, both executives will cease to be classified as senior management personnel from April 1st, 2026.
Agrawal is no newcomer to the Marico story. He joined the company in 2004 and has spent over 25 years building expertise across financial planning and analysis, corporate finance, treasury, investor relations, taxation and governance. He has been a central figure in Marico’s push into digital-first brands, with acquisitions including Beardo, Just Herbs, True Elements, Plix, 4700BC and Cosmix all bearing his fingerprints.
Before Marico, Agrawal spent four years at Eveready Industries. A chartered accountant, he holds a B.Com (Hons) degree from St. Xavier’s College, Kolkata, and was named CFO of the Year in the consumer sector at the CII CFO Excellence Awards 2023-24.
Twenty-five years in the making. Marico has clearly decided Agrawal has earned the keys to the world.
