ITV News
Marico hands Pawan Agrawal charge of international business alongside CFO role
The consumer goods company restructures its global operations, with two regional heads now reporting to Agrawal and losing senior management personnel status from April 1st
MUMBAI: Marico Limited has given its group chief financial officer a bigger brief. The consumer goods company has elevated Pawan Agrawal to the dual role of group CFO and chief executive officer of its international business, effective April 1st, 2026, the company disclosed in an exchange filing on Wednesday.
The expanded mandate puts Agrawal in charge of Marico’s global operations across all markets, adding to his existing oversight of the company’s international business in Southeast Asia and Bangladesh. Two regional heads will now report directly to him: Binjit Kadakapcedlikayal, executive vice president for the Middle East and North Africa, and Ryan Bartram, managing director of Marico South Africa. As a result of the restructuring, both executives will cease to be classified as senior management personnel from April 1st, 2026.
Agrawal is no newcomer to the Marico story. He joined the company in 2004 and has spent over 25 years building expertise across financial planning and analysis, corporate finance, treasury, investor relations, taxation and governance. He has been a central figure in Marico’s push into digital-first brands, with acquisitions including Beardo, Just Herbs, True Elements, Plix, 4700BC and Cosmix all bearing his fingerprints.
Before Marico, Agrawal spent four years at Eveready Industries. A chartered accountant, he holds a B.Com (Hons) degree from St. Xavier’s College, Kolkata, and was named CFO of the Year in the consumer sector at the CII CFO Excellence Awards 2023-24.
Twenty-five years in the making. Marico has clearly decided Agrawal has earned the keys to the world.
ITV News
Coca-Cola, Burger King partner for campus food truck push
‘Feast on Wheels’ targets Gen Z with mobile meals and experiences.
MUMBAI: Fast food just got faster and it’s now rolling straight onto campus. Coca-Cola India and Burger King India have joined forces in a long-term partnership aimed at tapping into India’s youth-driven consumption culture, with a new on-ground format that brings food, fizz and fanfare to college hotspots. At the heart of the collaboration is ‘Feast on Wheels’, a mobile food truck concept designed to deliver Burger King meals paired with Coca-Cola directly to students. The initiative blends accessibility with experience, targeting Gen Z audiences in spaces where social interaction and spontaneous consumption intersect.
The platform debuted on April 15, 2026, at Lovely Professional University during its inter-college festival, marking a strategic entry point into a high-energy youth setting. The activation featured a fully branded truck serving Whopper meal combos with Coca-Cola at student-friendly pricing, turning a routine meal into an event.
But the pitch goes beyond food. The campus experience was layered with live music, DJ sets, gaming zones like tic-tac-toe and ping pong, large installations and content-friendly spaces elements designed to fuel both footfall and social media amplification.
The partnership aligns Coca-Cola’s global food-pairing strategy with Burger King’s youth-first marketing approach, focusing on high-frequency, high-recall consumption moments embedded within everyday social environments.
For both brands, the play is clear: meet consumers where they already are, and make the experience hard to miss. With plans to scale the format, ‘Feast on Wheels’ signals a shift towards experiential, on-the-move engagement, where the line between a meal and a moment is increasingly blurred.
