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Former ZEE5, Wavemaker and BARC executive joins to lead data-driven media strategy
Animated series for 7–13-year-olds blends humour, adventure and practical learning
15 per cent of Zee5 football revenue to fund young players and leagues
Punit Goenka pledges 15 per cent of football subscriptions towards grassroots talent
Zee 5 racks up 190 minutes of average watch time per viewer; social platforms explode with 360m views in four days
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