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MUMBAI: WPP Group, the world‘s largest advertising conglomerate, has raised the 2011 growth forecasts and predicted a boost in its dividend. The group had previously expected...
MUMBAI: Ad agencies are making forays into new areas in a bid to increase revenues. The leader WPP and its arms have taken the lead. Globally,...
MUMBAI: The Korean Broadcasting Commission (KBC) and the BBC are backing Miptv’s Content 360, the international competition to commission innovative, interactive content and applications for mobile...
MUMBAI: WPP’s acquisition of Grey Global has resulted in a sliver lining if one goes by the revenues that former has garnered post the take over....
The world of market research in India is growing. Both channels and advertisers are seeking more clearer understanding of the consumer and his/her evolving media behaviour....
