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MUMBAI: WPP’s acquisition of Grey Global has resulted in a sliver lining if one goes by the revenues that former has garnered post the take over....
The world of market research in India is growing. Both channels and advertisers are seeking more clearer understanding of the consumer and his/her evolving media behaviour....
MUMBAI: Grey Global Group Inc. has announced that the tentative date of the previously announced merger with the WPP Group plc to come in effect will...
MUMBAI: The youngest agency of the WPP fold, Matrix has entered into the in-flight content arena supplying packaged content for the soon-to-soar Kingfisher Airlines. Kingfisher Airlines...
MUMBAI: WPP Group’s Wunderman has acquired marketing and interactive agency Bridge Worldwide (‘Bridge’), which is a Cincinnati-based interactive relationship marketing agency specialising in Fortune 100 consumer...
