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MUMBAI: WPP Mindshare has started a new division called Brands & Films (B&F) to explore film-related marketing opportunities for its network of 250 clients including the...
MUMBAI: In a renewed and refocussed brand strategy, S. Kumars’ Reid & Taylor has announced the appointment of WPP-owned MindShare India as its Agency of Record...
NEW YORK: The direct marketing business has witnessed the formation of a behemoth with the formation of mOne Worldwide. Two entities of the WPP group: OgilvyOne...
Amit Ray ko gussa kyon aata hai (what makes him angry)? In his capacity as a member of the Media Research User’s Council (MRUC) technical committee,...
MUMBAI: Packaged products are being marketed as services in the post Internet era! It is more about desire rather than the need factor! These are some...
