At its TYNY 2026 briefing, WPP Media described a market where AI, commerce, creators and data work as one loop
At its annual This Year Next Year event, WPP Media forecast 9.7 per cent growth for Indian advertising
Digital to command 68.1 per cent share as commerce emerges fastest grower
Moves to PMX unit after stint at WPP, steps into wider buying remit
Campaign targets core 25–55 audience with data-driven media planning
