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MUMBAI: Following 3.8 per cent growth in 2011, global ad spend is expected to grow by 4.9 per cent in 2012 to $465.5 billion, according to...
MUMBAI: UK media watchdog Ofcom has launched a review into the UK’s TV advertising trading market. The review will establish whether the way TV advertising is...
MUMBAI: UK based video to mobile firm Yamgo has launched a portfolio of mobile TV advertising solutions. These will enable companies to create brand awareness and...
MUMBAI: US television ratings provider erinMedia and television network ReacTV have filed a antitrust lawsuit in a US District Court against Nielsen Media Research. The plaintiffs...
MUMBAI: Nielsen Media Research’s plan to introduce peoplemeters has upset several broadcast networks in the US including Rupert Murdoch’s News Corp. Their grouse: the metres will...
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