Godrej & Boyce Mfg Co led the category on TV, holding a 33 per cent share of ad volumes.
82 per cent of Indian viewers engage with TV ads, the highest ad engagement rate globally.
190+ categories saw growth in ad volumes during May 2022 compared to previous year.
Ad breaks go social as TV ads infuse references to digital platforms.
The survey by Glance says 70 per cent of IPL viewers use smartphones during the matches.
