Digital spending currently stands at Rs 21,353 crore and has grown by 35.3 per cent over 2020.
TV advertising globally forecasted to grow by 11.7% in 2021, as per the end-of-year report.
The 14th season of the IPL saw 19 per cent rise in the share of celebrity-endorsed ads.
Increasing TV penetration in emerging markets including India will facilitate global growth says r
Demand for localised content, increased internet penetration to drive M&E growth in India.
