‘Make Your Sister Cry’ campaign pairs sibling banter with jewellery-led gifting
Revenue rises 40 per cent to Rs 20,753 crore as jewellery and global business surge
TBWA\Lintas film backs everyday diamond wear as festive offers begin on 21 July
Jewellery brand replaces store branding with customer portraits across 800 outlets
Bear House brand-builder swaps menswear for jewellery
