TBWA\Lintas film backs everyday diamond wear as festive offers begin on 21 July
Jewellery brand replaces store branding with customer portraits across 800 outlets
Bear House brand-builder swaps menswear for jewellery
Rohit Mhatre brings in two co-founders as the Mumbai outfit eyes feature films and streaming originals after a decade of brand work
Jewellery and beauty brands launch influencer campaign centred on daily self-expression.