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The broadcast industry currency Tam ratings has been in the line of fire lately. Zee Telefilms and Sahara One have pointed fingers at the agency recently...
MUMBAI: Zee TV in a statement has claimed that its serial Time Bomb, which refuses to leave the centre stage, is giving a good show. Quoting...
MUMBAI: Tam India’s strategy research paper “Penta-gration,” which deals with a new technique to measure TV sponsorships, has won the best paper award at the WAM...
MUMBAI: TAM India will be presenting three papers at the WAM conference in Canada this June. This comes close on the heels of TAM’s success at...
NEW DELHI: TAM India now has got competition. Though in its early stages, a new company called Audience Measurement & Analytics (P) Limited has launched India’s...
