GECs
Zee asserts 8% growth for ‘Time Bomb’ viewership
MUMBAI: Zee TV in a statement has claimed that its serial Time Bomb, which refuses to leave the centre stage, is giving a good show. Quoting the aMap ratings, the channel says the viewership graph has projected an upward curve.
While the first episode of Time Bomb generated a rating of 3.3 in the Mumbai market, the second episode telecast on 27 June scored 3.9 TVRs. In the Delhi market, it slipped from 2.7 TVRs to 2.3, while in the Ahmedabad market there is an increase from 2.1 TVRs to 2.5 TVRS. Overall, the increase is from 2.9 TVRs to 3.1 TVRs which has resulted in an eight per cent growth, says the channel.
It is pertinent to note here that it is not TAM India data that has been used to generate the results obtained but aMap (Audience Map) ratings. It was in June 2004 that Audience Measurement and Analytics (AMA) announced the launch of online television ratings system aMap and Zee is their first client.
Zee is currently fighting a court battle against Twentieth Century Fox on the Time Bomb concept’s authenticity. The latter has gone to the Delhi High court alleging that Time Bomb is a plagiarised version of its ongoing thriller 24. The court will resume the hearing on 1 July.
GECs
Samsung TV Plus launches Kings of Comedy channel
New free FAST channel brings iconic Hindi comedy shows to millions of Samsung Smart TV owners.
MUMBAI: Samsung TV Plus has just turned up the laughter volume and it’s completely free. The leading free ad-supported streaming television (FAST) service in India has launched Kings of Comedy, a premium comedy channel featuring some of the country’s most beloved primetime shows. Available exclusively on Samsung TV Plus, the channel delivers back-to-back hits including Comedy Nights with Kapil, Khatra Khatra Khatra, and Comedy Nights Bachao, with no login or subscription required.
The launch marks a milestone for free streaming in India, offering audiences a dedicated comedy destination directly from their Samsung TV home screen. It arrives as Samsung TV Plus India celebrates its 5th anniversary, during which the service has grown its monthly active users by 42 per cent and more than doubled its total viewing hours. The platform now offers over 180 free channels across 14 languages.
Samsung TV Plus India general manager and head of business development Kunal Mehta said, “Comedy is the heartbeat of Hindi entertainment, and Kings of Comedy brings together the shows Indians already love, completely free on their Samsung TV. Our focus remains the same take the content people know and make it effortless to access.”
Globally, Samsung TV Plus has surpassed 100 million monthly active users across more than 4,500 channels, solidifying its position as one of the world’s leading free streaming services.
Kings of Comedy is now available on all compatible Samsung Smart TVs. For viewers seeking non-stop laughter without any cost, this new channel delivers a royal treat proving that sometimes the best entertainment really does come with no strings (or subscriptions) attached.
