MUMBAI: Diwali, at [V], isn’t just a time to set off the crackers, it’s also time to defuse the competition, it would seem. The latest salvo...
“Measuring the pulse of Indian TV audiences” – one sees these words almost everywhere in the Mumbai headquarters of TAM India. With services in more than...
MUMBAI: Action oriented AXN’s unwavering approach towards giving viewers ‘the buzz’ is paying off. A study conducted by Emediaplan for the week starting 18 May...
MUMBAI: Some observers wondered whether Star India’s management had gone bonkers. Entertainment sweepstakes leader Star Plus was launching a clutch of new high cost shows just...
Bowing to a long-standing demand from the industry that there should only be one rating system, market research agencies AC Nielsen’s TAM Media Research and ORG...
