News Broadcasting
India’s first on-line TV audience rating system launched
NEW DELHI: TAM India now has got competition. Though in its early stages, a new company called Audience Measurement & Analytics (P) Limited has launched India’s first on-line TV audience rating system and the industry player have shown keen interest in trying out the service.
This rating service, named aMap (Audience Map) collects the TV viewership data from the sample homes everyday morning between 2:00 AM and 4:00 AM using cellular telephone technology (See picture). These reports are then immediately available on-line to subscribers through a VPN (virtual private network) connection.
Speaking to indiantelevision.com from Ahmedabad where
the company is based, Audience Measurement & Analytics
(P) Limited MD Raviratan Arora said, “There is enough space (in the TV rating segment) for multiple players to exist in India and , unlike, competition our USP is that we would be making available data to subscribers almost immediately.”
Adorer claimed that aMap’s daily rating system of providing the TV viewership data on the next day would “redefine the ways in which media planning and buying is handled at present.”
The technology/equipment for this service has been purchased/licensed from Telecontrol AG, a Swiss company, and Swiss Broadcasting Corporation. Telecontrol is a part of GFK group.
aMap’s review bases have been activated in Ahmedabad,
Mumbai and Delhi at present and each location has over
300 households from where data is collected.
Pointing out that the company has given demonstration of the ratings service to a number of broadcasters, media buying companies and advertising agencies, Arora said that several media organizations have agreed to take on the free service for a month on a trial basis. “As our business expands, we’d increase the data base and add more number of cities too, Arora, who has also worked with Mudra, explained, adding that official website for the ratings service would also be launched soon.
News Broadcasting
Network18 Q4 revenue grows 9.7 per cent, EBITDA at Rs 30 crore
PAT improves to Rs 306.6 crore, margins steady amid cost pressures.
MUMBAI: Not all news is breaking, some of it is quietly improving. Network18 Media & Investments Limited appears to be doing just that, tightening losses and stabilising margins even as costs continue to weigh on the business. For FY26, the company reported revenue from operations of Rs 1,955.1 crore, up from Rs 1,896.2 crore in FY25, signalling modest top-line growth in a challenging media environment. Total income stood at Rs 1,978.2 crore, compared to Rs 1,913 crore a year earlier.
Profit after tax came in at Rs 306.6 crore for the year, a sharp turnaround from Rs 3,225.4 crore in FY25, largely reflecting the absence of large exceptional items that had inflated the previous year’s numbers. On a more comparable basis, the company’s operating performance showed signs of gradual stabilisation.
However, the quarterly picture remained under pressure. For the March quarter, Network18 reported a loss of Rs 53.1 crore, narrower than the Rs 98.1 crore loss in the same period last year, but still indicative of ongoing cost challenges.
Expenses continued to track high. Total expenses for FY26 stood at Rs 2,235.7 crore, up from Rs 2,197.8 crore in FY25. Key cost heads included operational expenses of Rs 765.9 crore, employee benefits of Rs 475.9 crore, and marketing, distribution and promotional spends of Rs 427.1 crore, underlining the continued investment required to sustain reach and engagement.
At an operating level, margins remained under strain. Operating margin stood at 2.33 per cent for FY26, marginally higher than 1.77 per cent in FY25, while net profit margin remained negative at -13.02 per cent, though improved from -14.89 per cent.
On the balance sheet, total assets rose to Rs 8,957.6 crore as of 31 March 2026, from Rs 8,317.5 crore a year earlier. Equity strengthened to Rs 4,958.7 crore, while borrowings increased to Rs 3,112.8 crore, reflecting a higher reliance on debt to support operations.
Cash flows told a mixed story. While financing activities generated Rs 83.9 crore, operating cash flow remained negative at Rs -24 crore, highlighting ongoing pressure on core cash generation. Cash and cash equivalents, however, improved to Rs 33.9 crore from Rs 1.8 crore.
The numbers point to a company in transition growing revenues, trimming losses, but still grappling with structural cost pressures. In a sector where scale often comes at a price, Network18 seems to be inching towards balance, one quarter at a time.
