Ex-Zepto, Myntra and Swiggy leaders target Tier 2 and Tier 3 grocery shoppers
Connected TVs drive 60% of watch-time as blockbuster expands reach fivefold
Advertiser base grows tenfold in two years as AR and chat ads gain traction.
The streaming platform is engineering what it calls a shared national moment, with 50 brand partners, a raw cut and a 30-minute pre-show
Former Airtel and ZS executive steps up after four years across planning and business leadership roles
