Subscription-free platform adds second major tennis property after Davis Cup rights
The subscription-free platform is betting that live tennis can turn occasional OTT sampling into a family viewing habit
Partnership adds films, music and regional fare as platform sharpens its large-screen pitch
Aakash Chopra, Ashwin, Badrinath and Samip Rajguru to deliver previews, analysis and watch-alongs.
Revamped format stretches bulletins to 30 seconds for pace with perspective.
