VETO teams up with cricket stars for T20 World Cup content push

MUMBAI: VETO isn’t just streaming cricket, it’s calling the shots with a star-studded commentary team. The family-first CTV OTT platform has unveiled a creator-led content strategy for the T20 World Cup, roping in some of India’s most respected cricket voices to build a trusted second-screen destination.

The lineup features commentator Aakash Chopra, former spinner Ravichandran Ashwin, ex-India batsman S. Badrinath and senior journalist Samip Rajguru. Coverage spans match previews, post-match breakdowns, tactical deep dives, interactive watch-alongs, exclusive chats and behind-the-scenes insights, all exclusive to VETO.

VETO Streaming Media Pvt Ltd, managing director Ritu Dhawan said, “This initiative strengthens VETO’s vision of becoming a trusted, family-centric digital ecosystem. The T20 World Cup is a high-attention moment, and by bringing together respected former cricketers, credible journalists, and influential digital creators, we are building a differentiated cricket destination. Our goal is to move beyond fragmented consumption and offer audiences one reliable platform for expert analysis, real-time updates, and meaningful engagement throughout the tournament.”

Positioned as the “Second Screen for the T20 World Cup,” VETO aims to give serious fans deeper context and expert takes beyond live broadcasts, all on the big screen in a seamless Connected TV experience. The move signals a longer play too – building a year-round cricket content hub that outlives marquee events by consolidating authoritative voices in one place.

In a crowded streaming landscape, VETO’s bet on credibility and community could turn casual viewers into loyal couch companions. Whether you’re watching with kids or debating DRS calls, the platform wants to be the family-friendly voice of reason when the stumps are flying.