New campaign urges people to drop everyday pretence with 'Monaco Khao. Sada Salty Raho'
FMCG major reportedly begins listing preparations with Kotak, Axis and HSBC
Three-film series highlights empathy, selflessness and human connection
Industry leaders debate consent, customer signals and the future of brand trust
Two-part films blend nostalgia and storytelling to capture Assam’s festive soul
