Agency to lead social, influencer and media strategy for Parle’s candy portfolio
Company says clearer claims can improve transparency as food habits and preferences evolve
Brands are betting on stronger demand as retailers stock up ahead of key festivals
Packaged munchies hold firm as leading drink brands see widespread declines
Britannia, Amul and Surf Excel follow as FMCG choices rise 5.1 per cent in 2025
