Interactive Avenues crafts 'Awesome Smell, Writes So Well' campaign for Zesta
Partnerships across Disney, Netflix and JioStar build AI powered cross screen ecosystem
Global mandate spans Americas, EMEA, Japan and APAC from July 1 rollout.
New tool replaces repetitive ads with sequential storytelling across streams.
ALL OUT, OMD India and India Today Group join forces for nationwide push to stop mosquitoes in their tracks
