MUMBAI: When it comes to delivery platforms, consumers are increasingly looking for their handheld device; whether it be the cell phone, PDA, iPod or laptop. The...
MUMBAI: Television continues to strengthen its stranglehold in US homes. Nielsen Media Research has reported that the average American home watched more television the past TV...
MUMBAI: US media conglomerate Time Warner and Nielsen Media Research have announced that they have extended their contract for measuring television audience The original 7-year...
MUMBAI: It is a kids marketeers dream acquisition. MTV Networks, owner of youth and kids cable channels MTV and Nickelodeon, has acquired NeoPets Inc., the owner...
MUMBAI: Nielsen//NetRatings, which claims to be the global standard for Internet audience measurement and analysis has reported findings from the Plan Summer 2005 study. This examined...
