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MUMBAI: Girls just wanna have fun. So, they are picking up more gaming equipment in the US. This fact came to light in a Nielsen benchmark...
MUMBAI: One advertising method that is growing in the US is that of product placement in both film and television. How effective is it? That is...
MUMBAI: When it comes to surfing the internet Hong Kong residents come out on top. A recent survey by Nielsen//NetRatings shows that residents spend nearly 22...
MUMBAI: Nielsen Media Research has made public the report of The Independent Task Force on television measurement in the US. The television ratings service will begin...
MUMBAI: In a bid to spread its reach in Hong Kong, Bloomberg Television is going mobile. The business and finance broadcaster has signed a deal with...
