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Nielsen gives US ad clients direct access to minute by minute ratings data
MUMBAI: Nielsen Media Research in the US has announced that, for the first time in its history of measuring television audiences, it is making available via an electronic file its entire database of ratings information from the National People Meter sample.
This new weekly file provides clients direct access to all ratings information at the minute-by-minute level with commercial minutes identified. The move by Nielsen is in response to media, advertising and agency clients who, faced with fragmented television audiences and hundred of channels, need greater access to more granular levels of persons’ viewing data to buy, sell, promote and analyse viewing information.
Through this new service, Nielsen says that it is enabling subscribing clients – as well as authourised third-party processors of data, representing some 70 additional companies – to download this huge data file directly into their own software systems for their own analytical purposes. With the release of this file, clients now have additional options and much more flexibility in accessing this very granular data. Nielsen’s own software system NPower will continue to provide clients with access to these minute-by-minute ratings.
Nielsen Media Research president and CEO, Susan D. Whiting, says, “With this unprecedented move, Nielsen Media Research, has responded to a marketplace need and fulfilled a commitment we made to our national clients. As television distribution and programming choices become increasingly complex, there is an urgent need for detailed viewing information. Our goal is to offer our clients greater choice in the research tools they can use to buy, sell, evaluate, promote and analyze commercial television in the United States.”
Association of National Advertisers president and CEO, Bob Liodice, says, “Marketing accountability is one of the top priorities for ANA members. This push to gain granular visibility and understanding of commercial vs. program ratings is critical for the accuracy of media measurement in the US. While advancements in video technology continue to challenge our industry’s ability to fully understand television viewing behaviour, Nielsen has taken a significant step in the right direction.”
Nielsen Media Research provides television audience measurement and advertising information services. In the US, Nielsen’s National People Meter service provides audience estimates for all national programme sources, including broadcast networks, cable networks, Spanish language networks, and national syndicators. Local ratings estimates are produced for television stations, regional cable networks, MSOs, cable interconnects, and Spanish language stations in each of the 210 television markets in the US.
MAM
Dish TV shareholders approve three independent directors
99.49 per cent vote of confidence strengthens board as company expands into connected TV, e-commerce and OTT.
MUMBAI: Dish TV has just been served a near-perfect vote of confidence and the shareholders have dished it out in style. Shareholders of the DTH operator have approved the appointment of three new Independent Directors with an overwhelming 99.49 per cent approval. The three appointees are Mr Arun Kumar Kapoor, Ms Heena Naishadh Bhatt and Mr Ashok Anant Paranjpe.
The strong mandate reflects continued investor faith in the company’s strategy, disciplined execution and long-term value creation. It comes as Dish TV focuses on stabilising its core DTH business while actively scaling new verticals connected TV platform VZY, B2B e-commerce ShopZop, and OTT service Watcho to build a more diversified and resilient growth trajectory.
Dish TV India Limited, CEO & executive director Manoj Dhobhal said, “We are encouraged by the shareholders’ approval of the appointment of the Independent Directors and sincerely thank them for their continued trust and confidence. The Board is already benefiting from the Directors’ collective experience, which will further sharpen strategic focus and support disciplined execution.”
With a fresh, strengthened board in place, Dish TV is well positioned to navigate the evolving media landscape. In a sector where every percentage point matters, a 99.49 per cent thumbs-up is the kind of ringing endorsement that suggests the company’s recipe for the future is already tasting right.
