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MUMBAI: Arc-International‘s subsidiary brand, Luminarc, has assigned its media duties to Mindshare and creative duties to Idiom Communication. The company that manufactures products like drinkware, dinnerware,...
MUMBAI: Media research and consulting firm Ormax Media aims at doubling its revenues in FY‘12 as it looks at the regional markets and plans to launch...
MUMBAI: Mindshare, GroupM’s media agency, has won the media AOR duties for PepsiCo and Tata Global Beverages’ JV NourishCo. NourishCo provides “healthier hydration solutions” across urban...
MUMBAI: Marketers have to be accountable for business consequences and not just idea executions, experts in the industry said. “There has to be an analytical correlation....
MUMBAI: GroupM has joined hands with Quasar to build an integrated digital media agency network. As per the deal, Quasar will align its media units, Quasar...
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