MAM
NourishCo awards media AoR duties to Mindshare
MUMBAI: Mindshare, GroupM’s media agency, has won the media AOR duties for PepsiCo and Tata Global Beverages’ JV NourishCo.
NourishCo provides “healthier hydration solutions” across urban and rural consumers. It caters to the non-carbonated ready-to-drink beverages segment and focuses on health and enhanced wellness.
NourishCo chief, sales & marketing Ashok Namboodiri, said, “We are pleased with the iconic work that Mindshare has done in the past. With their width and depth of knowledge, we look forward to working with the new experiential marketing offering by Mindshare.”
Dialogue Factory, the alternative marketing solutions provider, will lead this client relationship with Mindshare.
Mindshare leader, South Asia R Gowthaman said, “The win follows Mindshare’s close partnership with PepsiCo and we are very delighted with the opportunity to serve NourishCo with some of our continual path breaking work. Through Dialogue Factory, Mindshare is investing in providing wholesome communication programmes that specialises in customised consumer contact and to provide such a service for NourishCo is indeed a proud moment for us.”
Dialogue Factory leader Dalveer Singh added, “We could not be more excited about this win as it gives us an opportunity to build brands across both urban and rural markets. We are more excited about NourishCo’s commitment & belief in building brands through Experiential Marketing and Community participation. This partnership will bring alive the concept of marketing with them instead of marketing to them.”
Brands
Eternal posts Rs 54,364 crore revenue, up 168 per cent in FY26
Q4 profit rises to Rs 174 crore as firm streamlines District business
NEW DELHI: Eternal Limited reported a sharp surge in scale for FY26, with consolidated revenue rising 168 per cent year-on-year to Rs 54,364 crore, underscoring strong growth across its core businesses.
The company’s growth was mirrored in its bottom line, with a total annual profit of Rs 366 crore. The fourth quarter was particularly strong, contributing Rs 17,292 crore in revenue and Rs 174 crore in profit, a sharp rise compared to the Rs 39 crore profit recorded in the same period last year.
Key financial metrics from the report include:
- Total assets: Increased to Rs 40,736 crore from last year’s Rs 35,623 crore.
- Delivery charges: The company collected Rs 9,065 crore in delivery and related charges over the year.
- Employee costs: Staffing and benefit expenses amounted to Rs 3,536 crore.
- Liquidity: The firm maintains a cash balance of Rs 996 crore, supported by Rs 632 crore generated from operating activities.
On the strategic front, the company has approved the transfer of its District platform’s technology stack to its wholly owned subsidiary, Wasteland Entertainment Private Limited. The deal, valued at Rs 24.19 crore, will be completed in cash and is expected to close by May 1, 2026, along with the transition of select employees. The move is aimed at consolidating its entertainment and ticketing operations under a focused entity.
From a regulatory standpoint, statutory auditors Deloitte Haskins & Sells issued an unmodified opinion on the financial results. However, they flagged an ongoing show cause notice related to GST on delivery charges, which the company continues to contest, citing a strong legal position.
With robust revenue growth and ongoing structural tweaks, Eternal is clearly sharpening its playbook as it expands beyond its core into a broader consumer services ecosystem.
