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MUMBAI: Mindshare, GroupM’s media agency, has won the media AOR duties for PepsiCo and Tata Global Beverages’ JV NourishCo. NourishCo provides “healthier hydration solutions” across urban...
MUMBAI: Marketers have to be accountable for business consequences and not just idea executions, experts in the industry said. “There has to be an analytical correlation....
MUMBAI: GroupM has joined hands with Quasar to build an integrated digital media agency network. As per the deal, Quasar will align its media units, Quasar...
MUMBAI: R K Swamy Media Group has appointed Bhupesh Upadhye as its National Buying Director, Media Direction. He will report to R K Swamy Media Group...
MUMBAI: MindShare has announced that Pratibha ‘Pat’ Vinayak, currently national director – investments for Unilever at Mindshare, will move to Colombo as MindShare Sri Lanka managing...
