MAM
Ormax Media eyes 100% growth in FY’12
MUMBAI: Media research and consulting firm Ormax Media aims at doubling its revenues in FY‘12 as it looks at the regional markets and plans to launch new products across categories.
The company had achieved an 80 per cent growth in 2010-11 over the earlier year.
“We saw almost 80 per cent growth from 2009-10 to 2010-11. In fact, the plans for 2011-12 are for an even higher growth rate, of about 100 per cent. We believe that we are still a young company and while we are now firmly established and positioned as media and entertainment experts, there are still many frontiers to cross,” said Ormax Media co-founder & CEO Shailesh Kapoor.
Kapoor claims that his firm has no competition at present as there is no research company investing in creating media and entertainment knowledge the way Ormax Media is. “If anyone were to start attempting this today, it would take them at least 2-3 years to reach to our level of data and products,” he said.
The company has invested in creating products and tools over the last three years that can be used across the industry. Ormax boasts of 18 trademarked products and believes that there are many other needs that can be addressed.
“We have done extensive work in the news genre, but I believe we have a lot more to contribute in that area. Regional channels is another area I‘m extremely keen on, especially down South. We have made several breakthroughs in Bollywood, and today, eight leading film production companies are working with us. However, I believe that the potential of film research in India is several times bigger than what is being explored currently. So, as you can sense, there is so much to do across categories. It should keep us busy for a while,” Kapoor added.
At present, Ormax Media is working with 35 TV channels and has worked on 18 films. It is also targeting media agencies to widen its reach. It is working with Mindshare, Maxus and Lintas.
“There have been two areas in which we do work relevant to media agencies. One of them is evaluation of media associations. For example, if a brand has invested heavily in sponsoring a programme, we will help them measure the actual impact of the association. We have done several such studies now, and have a very powerful index called Branding Effectiveness Index (BEI) to measure the success of such media associations. The second area is cricket. Our syndicated study, Day After Cricket (DAC), tracked ad recall and likeability during World Cup and IPL this year. In fact, we are coming out with a consolidated report on the two events, which will be enormously useful for advertisers and agencies for taking more informed cricket buying decisions,” Kapoor elaborated.
MUMBAI: In India’s fast-moving payments race, Visa has just swiped in a new leader. The company has named Suresh Sethi as its India country head, marking a key leadership shift as it sharpens its focus on digital payments growth in the market. Sethi steps into the role following his recent exit from Protean eGov Technologies, where he served as chief executive officer. He succeeds Sandeep Ghosh, who has moved on after more than four years at Visa to pursue an external opportunity.
The appointment comes at a time when Visa is doubling down on its expansion strategy across India and the wider region, deepening partnerships and accelerating adoption in an increasingly competitive digital payments ecosystem.
Sethi brings with him a broad, cross-market perspective shaped by decades of experience across corporate banking, retail financial services, mobile money and large-scale government technology initiatives. He began his career at Citigroup, where he spent 14 years working across India, Africa, South America and the United States, focusing on transaction banking services within the corporate bank.
His appointment signals a blend of institutional experience and market familiarity qualities that could prove critical as Visa navigates a landscape where fintech innovation, regulatory evolution and consumer adoption are all accelerating at once.
As digital payments in India continue to scale rapidly, the leadership change underscores a simple reality, in a market where every tap, scan and swipe counts, who leads the charge can matter just as much as the technology itself.
