MAM
Luminarc awards media duties to Mindshare and creative duties to Idiom Communication
MUMBAI: Arc-International‘s subsidiary brand, Luminarc, has assigned its media duties to Mindshare and creative duties to Idiom Communication.
The company that manufactures products like drinkware, dinnerware, decoware and kitchenware called for a multi-agency pitch in April, following which Mindshare and Idiom were assigned the duties.
The new campaign, which is already out in newspapers across India, intends to establish Luminarc as a global brand of French origin, now available in India at an affordable price.
Idiom Communication‘s director Kunal Majumdar said, “The first campaign is already out in print. Apart from working on creative, we will also work on POPs and visual merchandising. The products will be launched before diwali.”
Luminarc, which has been in India for more than a decade now earlier had a single agency handling media and creative business.
MUMBAI: In India’s fast-moving payments race, Visa has just swiped in a new leader. The company has named Suresh Sethi as its India country head, marking a key leadership shift as it sharpens its focus on digital payments growth in the market. Sethi steps into the role following his recent exit from Protean eGov Technologies, where he served as chief executive officer. He succeeds Sandeep Ghosh, who has moved on after more than four years at Visa to pursue an external opportunity.
The appointment comes at a time when Visa is doubling down on its expansion strategy across India and the wider region, deepening partnerships and accelerating adoption in an increasingly competitive digital payments ecosystem.
Sethi brings with him a broad, cross-market perspective shaped by decades of experience across corporate banking, retail financial services, mobile money and large-scale government technology initiatives. He began his career at Citigroup, where he spent 14 years working across India, Africa, South America and the United States, focusing on transaction banking services within the corporate bank.
His appointment signals a blend of institutional experience and market familiarity qualities that could prove critical as Visa navigates a landscape where fintech innovation, regulatory evolution and consumer adoption are all accelerating at once.
As digital payments in India continue to scale rapidly, the leadership change underscores a simple reality, in a market where every tap, scan and swipe counts, who leads the charge can matter just as much as the technology itself.
