As young consumers seek sharper experiences, India’s F&B market is moving from menus to micro-categories
Expert voices, short-form video and professional validation emerge as key drivers
Bullet crosses 10 million downloads as Zee looks to scale short form content
Nielsen says fan base grew 10.9 per cent in five years as Gen Z powers football boom.
From Starbucks to Emcure, companies are ditching uniform tone in favour of tailored messaging for millennials and Gen Z, and it is working
