MUMBAI: Social media influencers are no longer just selling protein shakes and yoga mats. They are increasingly setting the tone for how Indians think about diet,...
Mumbai: ITC Fiama immerses its communication outreach in pop culture with “#FeelGoodWithFiama,” a unique meme video series to help mitigate the stigma of mental health and...
Mumbai: IndiaLends has launched its video campaign “#TarakkiKiTayari,” which aims to raise awareness among early and new credit customers about the proper use of credit for...
Mumbai: The first generation to surf the internet was the millennials. Those people, who were born between 1981 and 1996, rely primarily on search engines to...
Mumbai: Augmented reality (AR) isn’t just a fancy term anymore. It has, in fact, become a much sought-after means of accomplishing brand goals. The major factors...