Latest consumer trends were revealed by Capgemini Research Institute in its latest report.
Aims to meet the high demand from smaller cities ahead of the festive season.
The report was released by dentsu’s specialist consumer insights wing DMC Insights.
The ‘Love is…’ campaign is conceptualised by Taproot Dentsu.
MUMBAI: It’s hard enough to hold one person’s attention, let alone an entire generation’s. Millennials—now the largest generational group in the U.S.—have grown alongside advancements in...