Two very different companies are betting that bite-sized, phone-first storytelling is India's next big content frontier
60 seconds at a time, a $300 million industry is eating Indian cinema’s lunch — and the real fuel is homegrown stories
P&G bets big on bite-sized drama to flog deodorant to Gen Z
Monisha Singh Katial and Ritika Bajaj partner on micro-drama series centred on AI-powered dating
Brands must anchor strategy in simplicity, sociability and attention to cut through the noise
