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Two very different companies are betting that bite-sized, phone-first storytelling is India's next big content frontier
60 seconds at a time, a $300 million industry is eating Indian cinema’s lunch — and the real fuel is homegrown stories
US: The soap opera, that hoary old format P&G helped pioneer nearly a century ago, is getting a makeover for the TikTok generation. And this time,...
MUMBAI: Forget three-act structures and hour-long episodes. Monisha Singh Katial and Ritika Bajaj are slicing storytelling into something altogether more digestible—and they reckon short, sharp narrative...
MUMBAI: In an era where artificial intelligence orchestrates our every click, the most valuable marketing insights remain decidedly human. Dentsu’s latest media trends report strips away...
