The investment values the Bengaluru start-up at around Rs 670 crore as it pushes Rigi TV into the mass entertainment market
Users can earn up to 100 per cent of subscription value back in SuperCoins and redeem coins on eligible plans
The venture will combine scripted vertical series, studio IP and digital creators, backed by a telecom partner
NBCUniversal and Hornbill Capital lead Series C as the company targets global markets and regional originals
New tools include Shop the Scene and regional AR lenses as festive viewing opens fresh ad opportunities
