US microdrama revenue is expected to reach $1.5 bn in 2026 as stars enter the space
Indian content company also unveils plans for two historical fantasy series and seeks international co-production partners
Rahul Arora of Rusk Media argues microdrama isn't just a new format, it's a new advertising model entirely
Two very different companies are betting that bite-sized, phone-first storytelling is India's next big content frontier
60 seconds at a time, a $300 million industry is eating Indian cinema’s lunch — and the real fuel is homegrown stories
