Global shoots expand the short form format as Kuku explores AI and IPO plans
New tools let creators structure Shorts into episodes while viewers can comment from TVs
US microdrama revenue is expected to reach $1.5 bn in 2026 as stars enter the space
Indian content company also unveils plans for two historical fantasy series and seeks international co-production partners
Rahul Arora of Rusk Media argues microdrama isn't just a new format, it's a new advertising model entirely
