MUMBAI: Good things may come in small packages, but the biggest growth story in streaming is now arriving in bite-sized episodes. Micro-dramas are proving that when...
Segment to account for one-third of M&E ad market as brands shift budgets to commerce
Segment to account for one-third of M&E ad market as brands shift budgets to commerce
At APOS 2026, JioStar's top brass sketched a future where viewers chat their way to content, shop mid-show and 100 million connected TVs do the heavy...
Streaming giant outlines regional growth strategy with India at its centre stage
