The two companies have completed a sprawling outreach campaign across Uttar Pradesh and Madhya Pradesh, targeting households still stuck on free-to-air television
The streaming giant brings in a seasoned revenue hand as the battle for Hindi television advertising heats up
A surge in digital viewership and sports dominance fuels a blockbuster quarter for the media giant
New campaign highlights how younger viewers are driving HD adoption at home
With JioStar and Sony sitting on their hands, India's public broadcaster may be the only bidder left standing for the world's biggest football tournament