After Mahabharat's strong debut, streamer expands its AI-made content slate
The streaming platform is engineering what it calls a shared national moment, with 50 brand partners, a raw cut and a 30-minute pre-show
Creative leader expands remit as JioStar bets on stories, brands and AI
Former JioStar executive returns to Zee to head Zee TV, Zee Anmol and &TV
A new ICC Women’s T20 World Cup campaign aims to turn admiration into fandom
