Platform sees 5X jump in watch time as short-form storytelling drives mass adoption
India's television sector is splitting in two: news networks begging for data while a savvy entertainment giant snaps up the World Cup on the cheap
Mahindra and Diageo lead a roster that spans auto, FMCG, beverages and technology as Zee bets its new sports network on football's biggest stage
Connected TVs drive 60% of watch-time as blockbuster expands reach fivefold
The digital media sales veteran steps up after two years as agency sales manager at Disney+ Hotstar and JioHotstar, bringing over a decade of programmatic and...