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MUMBAI: JioStar has given its entertainment advertising engine a fresh boost with the appointment of Srijith Jagdish as senior vice president for entertainment ad sales. Based...
MUMBAI: Advertising during the Tata IPL 2025 delivered hard sales, not just eyeballs, according to a new JioStar-backed study that puts numbers to cricket’s commercial muscle. The...
MUMBAI: Women’s cricket is no longer a promise. It is a business. JioStar has stitched together a heavyweight sponsor roster for the fourth edition of the...
NEW DELHI: The writing was on the wall—or rather, on the smartphone screen. India’s television industry is staging a hasty retreat, with some 50 channels surrendering...
MUMBAI: Indian sports rode a dizzying wave of contradictions. Cricket’s coffers were overflowing, women’s sports were finally commanding respect and rupees, tech was turning stadiums into...
