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India's streaming and broadcast giant bags top honours for two platforms it built entirely in-house, and didn't buy from anyone
Some fans celebrate sixes with cheers. Others apparently celebrate them with 100 burgers in a single order.
37 million users have already ordered food mid-match without leaving the stream, and the biryani is losing to the burger
Ishan Chatterjee highlights record viewership, AI personalisation and seamless commerce as key drivers of the revolution.
14.7 bn minutes consumed as India win sparks 81 per cent digital surge.
