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MUMBAI: In what industry observers are calling a watershed moment for cricket broadcasting, JioStar is orchestrating a comprehensive transformation of the Indian Premier League (IPL) advertising...
MUMBAI: By partnering with Nielsen, Uday Shankar and Ishan Chatterjee have revolutionised the way advertising revenue is allocated in media. With all relevant consumption metrics now...
MUMBAI: When the ad market is tough and advertisers are demanding transparency, there is no option for publishers but to open up consumption metrics on their...
MUMBAI: Media planners and buyers who are sharpening their teeth before going in for the kill over unsold inventory during the cricket coming up in the...
MUMBAI: He left Hotstar as head of ad sales in June 2022 after working there for more than five years. Udit Sharma then joined Sharechat as...
