37 million users have already ordered food mid-match without leaving the stream, and the biryani is losing to the burger
Ishan Chatterjee highlights record viewership, AI personalisation and seamless commerce as key drivers of the revolution.
14.7 bn minutes consumed as India win sparks 81 per cent digital surge.
MUMBAI: Mumbai’s sporting establishment rolled out the red carpet on Friday for India’s women’s kabaddi team, fresh from demolishing Chinese Taipei 35–28 in the Women’s Kabaddi...
MUMBAI: India didn’t just lift the ICC Women’s Cricket World Cup, they lifted the nation’s spirits and the ceiling on women’s sport viewership. As the Women...
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