Some fans celebrate sixes with cheers. Others apparently celebrate them with 100 burgers in a single order.
37 million users have already ordered food mid-match without leaving the stream, and the biryani is losing to the burger
Ishan Chatterjee highlights record viewership, AI personalisation and seamless commerce as key drivers of the revolution.
14.7 bn minutes consumed as India win sparks 81 per cent digital surge.
After clinching their second consecutive World Cup, the women's team receives hero's welcome
