37 million users have already ordered food mid-match without leaving the stream, and the biryani is losing to the burger
Ishan Chatterjee highlights record viewership, AI personalisation and seamless commerce as key drivers of the revolution.
14.7 bn minutes consumed as India win sparks 81 per cent digital surge.
After clinching their second consecutive World Cup, the women's team receives hero's welcome
A 185 million strong audience and peak of 21 million mark new era for women’s cricket.
